Korea’s antitrust watchdog said it has fined Temu for misleading Korean consumers through deceptive promotional campaigns, marking the first regulatory sanction imposed on the Chinese e-commerce platform by the agency.
According to Korea Times, The Fair Trade Commission said it has imposed a fine of 357 million won ($260,000) on Temu for violating the law governing fair advertising, along with an order for corrective measures.
The watchdog said Temu advertised that users could easily receive cash-equivalent reward points by simply tapping a roulette-style game. However, in reality, users were required to fulfill complex conditions, such as inviting multiple friends, in order to receive the rewards.
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